Peso Pluma, one of the defining figures of the corridos tumbados movement, is set to launch a unique collaboration with the English sportswear brand Umbro at ComplexCon Las Vegas on October 25-26, 2025. This partnership, announced earlier this week, strategically aligns with the growing visibility of Latin music and the approach of the 2026 FIFA World Cup in North America, aiming to bridge modern Mexican culture and global sportswear. The initial teaser features Peso Pluma—Hassan Emilio Kabande Laija—showcased as both a football enthusiast and genre pioneer, highlighting his connection to Mexico's Liga MX academy system.

The collaboration is expected to include football-inspired apparel, building on Umbro’s recent efforts to attract new, younger audiences. Peso Pluma's explosive trajectory in 2025 continues to draw attention well beyond music. His recent single La Lleca, released on October 1, demonstrates his ongoing innovation within the corridos tumbados genre.

The singer's influence extends through high-profile collaborations with artists like Junior H, Jasiel Nuñez, Tito Double P, and Gabito Ballesteros, all of whom have contributed to the genre's global reach. This year alone, Peso Pluma has performed alongside Eslabón Armado and Becky G at major festivals, further cementing his role as a leading figure in modern regional Mexican music. Following in the footsteps of genre trailblazers such as Fuerza Regida and Luis R Conriquez, Peso Pluma’s partnership with Umbro is not just a fashion statement but a cultural moment.

The collaboration is generating buzz among fans of both music and sports, with many anticipating exclusive merchandise drops at ComplexCon. This event is expected to attract a diverse crowd, including followers of trap corridos, sierreño, and the broader regional Mexican movement. As Peso Pluma’s star continues to rise, his ability to connect music, style, and sport underscores the evolving landscape of Latin culture on the world stage.

With upcoming performances at Belicofest and ongoing collaborations with artists like Edén Muñoz and Oscar Maydon, Peso Pluma remains a central figure driving the new wave of corridos tumbados.