Freya Magee, the rising London-based alt-pop artist, has made headlines this October with the release of her latest single, 'Forget Yourself Not. ' The song, which debuted in the first week of October 2025, is already resonating with listeners for its blend of atmospheric synths and raw lyrical vulnerability. Freya Magee has become known for her ability to craft emotionally potent tracks, and 'Forget Yourself Not' is no exception.

The new release explores themes of memory, heartbreak, and self-discovery, set against a haze of shimmering electronic textures that have become Magee’s trademark. This single marks Freya Magee’s most ambitious project to date, following her breakout 2024 EP and a year of steady growth in the UK’s independent music scene. While Magee’s previous work hinted at her songwriting depth, 'Forget Yourself Not' delivers a more mature and confident artist.

According to the October 2025 issue of Independent Music Weekly, Magee channels her own experiences into the music, weaving stories of loss and resilience that invite the listener to reflect on their own journey[3]. The single’s haunting chorus and driving beats have already earned praise from critics, with TJPL News describing it as a 'London haze of synths and raw emotion. '[3] Freya Magee’s name has also appeared on several festival lineups for late 2025, with performances scheduled in London’s iconic independent venues.

Her upcoming live show at The Lexington on October 20, 2025, is expected to draw a devoted crowd eager to witness her new material in a live setting. The artist’s ability to translate the intimacy of her studio recordings into captivating stage performances has set her apart from her contemporaries in the alt-pop and indie rock scenes. In interviews, Freya Magee has discussed the creative process behind 'Forget Yourself Not,' noting the influence of both personal struggles and the vibrant London music community.

Magee credits her collaborators for helping shape the sonic landscape of the single, which balances melancholic lyricism with uplifting melodies. As the track climbs streaming charts and earns spots on curated playlists, Magee’s profile continues to rise, solidifying her position as one of the most compelling new voices in alternative music this year. With 'Forget Yourself Not,' Freya Magee demonstrates not only her artistic growth but also the enduring appeal of emotionally honest songwriting.

As she prepares for her upcoming shows and further releases, Magee remains a standout figure in London’s alt-pop scene—her music offering solace and connection to fans navigating their own stories of love and loss.